ठेका
इस दीवार पर आपका ब्रांड
उन लोगों का अड्डा जिन्हें
हर गाना ज़ुबानी याद है
Your brand on this wall.
A room that already knows every word.
ganpat@theka.wtf
1 at the theka
this song
spaceplay / pauseNnextPprevCcheersGMganpatVvideoQsongs1–6mood←→seek
Theka
This page is for the person who owns the place, not the person drinking in it. You have an evening to fill and nobody spare to fill it.
The practical problem in most Indian bars and cafes is not taste, it is attention. Somebody has to keep the music going for six hours, and that somebody is usually the person who should be running the floor. So the music ends up as a two-hour playlist on repeat, or a streaming account that logs itself out, or a staff member's phone with his own preferences on it and a call coming in every twenty minutes. All three are visible to your customers.
This runs unattended. Open it on any browser - the till machine, a laptop in the back, an old tablet, the smart TV behind the bar - pick a mood, press play once, and it keeps going until somebody closes the tab. There is no account, no app to install, no subscription and no fee. It works on whatever screen you already have and it does not need a good one.
The six moods are the actual product here, because an evening is not one thing. Old Hindi songs at seven while the early tables are eating. Yaari through the middle of the evening, when it is groups rather than couples. Talli after eleven, which is the mixed set that sounds like a room that has been going for a while. Gham if it is a Tuesday and there are four people in. You change the room by changing one setting, from the phone in your pocket, without walking to the counter.
If you have a projector or a large screen, use the video mode instead of audio - a music video on a wall does more for a room at nine o'clock than another string of lights, and it gives people something to look at when conversation dips. Two honest notes before you use this commercially. It plays through YouTube, so a working internet connection is not optional. And public playback in a commercial space in India involves music licensing, which is a matter between you and the licensing bodies - this site does not grant you any rights and does not pretend to.
Match the hour rather than picking one playlist. Old Hindi songs early while people are eating, warmer group music through the middle of the evening, and a mixed party set after eleven. Volume should sit under conversation until the bar is full. Theka offers six moods that switch the whole set in one click.
Theka runs free in any browser with no account and no app, so it works on a laptop, tablet or smart TV behind the bar, and it keeps playing until the tab is closed. It needs an internet connection because it streams from YouTube. Commercial public performance licensing remains your responsibility.
Open the site in a browser on whatever device drives the screen, switch to video mode, and put it fullscreen. It keeps playing without any further input, so nobody has to wake the screen or pick the next track. A projector on a plain wall works as well as a television for this.
ठेके का लाइसेंस
Theke ka licence
फ़ॉर्म एल-२ · आबकारी विभाग
मौक़े पर गाने बजाने और पिलाने की अनुमति
Licence to serve songs for consumption on the premises
No.
WTF/2026/01
सोच-विचार में साथ: Anant Kumar
प्रथिक